Wills Connect Affiliate Guide

How to Talk About Wills Responsibly & Effectively

Introduction

Thank you for being part of the Wills Connect Affiliate Programme.

This guide is designed to help you promote Wills Connect confidently, responsibly, and ethically — without pressure tactics or legal complexity.

Wills are a sensitive topic. Many people delay creating a will not because they don’t care, but because they feel unsure, overwhelmed, or worried about getting it wrong. Your role as an affiliate is to inform and guide, not to push.

What Wills Connect Is (and Isn’t)

What Wills Connect is

Wills Connect is a UK-based online platform that helps people create wills for England & Wales through a guided, step-by-step process.

It offers:

  • Clear, structured questions
  • The ability to start for free
  • Fixed, transparent pricing
  • Options for Standard Wills and Islamic Wills
  • Guidance on signing and witnessing correctly

What Wills Connect is not

Wills Connect is not:

  • A provider of bespoke legal advice
  • A replacement for solicitors in complex cases
  • An instant or automatic legal solution

Users remain responsible for signing and witnessing their will correctly.

How to Talk About Wills Responsibly

The right tone

The most effective affiliate content:

  • Is calm and reassuring
  • Encourages exploration, not urgency
  • Respects that people move at their own pace

Do ✅

  • Explain why a will matters
  • Share helpful information
  • Encourage people to learn more
  • Be transparent if you earn commission

Avoid ❌

  • Fear-based language (“you must do this now”)
  • Giving legal advice
  • Guarantees or promises
  • Aggressive comparisons with solicitors

A good mindset

Explaining Wills Connect Simply (Copy-Friendly)

You can describe Wills Connect like this:

Or:

Islamic Wills – Guidance for Muslim Affiliates

Many Muslims are unaware that UK intestacy rules may conflict with Islamic inheritance principles.

An Islamic will:

  • Allows religious wishes to be recognised
  • Helps align Islamic inheritance with English law
  • Avoids reliance on default intestacy rules

When discussing Islamic wills:

  • Keep language respectful and educational
  • Avoid religious rulings or fatwas
  • Focus on why alignment matters, not fear

Example wording:

How Affiliate Links & Commission Work

The basics

  • You’ll receive a unique tracking link
  • If someone clicks your link and completes a qualifying purchase, it’s tracked to you
  • Commission appears in your dashboard as:
    • Pending → Accrued → Payable → Paid

Important to know

  • Not every click converts — this is normal
  • Commission isn’t paid on refunded or cancelled orders
  • Tracking can be affected by browser settings or cookie deletion

Your dashboard is the authoritative source for tracking and earnings.

Transparency & Trust

We strongly recommend being open about affiliate relationships.

A simple disclosure works well:

Transparency builds credibility and improves long-term conversions.

Content Ideas That Work Well

Educational content

  • What happens if you don’t have a will in the UK?
  • Do you need a will if you’re married?
  • Common mistakes with DIY wills

Personal reflections

  • “I kept putting this off — here’s why I finally sorted it”
  • “This is one of those things that’s easy to delay”

Gentle prompts

  • “If this has been on your list, maybe now’s a good time to look into it”
  • “You don’t have to finish it in one sitting”

Ready-to-Use Post & Message Examples

Instagram / Facebook (Soft)

Creating a will is one of those things many of us put off.

I came across Wills Connect — it breaks everything down into simple steps and lets you start for free.

If you’ve been meaning to look into it, this might help 👇
[Your affiliate link]

Instagram / Facebook (Islamic)

Many Muslims don’t realise that UK intestacy rules don’t reflect Islamic inheritance principles.

An Islamic will helps bridge that gap properly.

Wills Connect has built a guided Islamic will for England & Wales that’s worth exploring.

[Your affiliate link]

WhatsApp / DM (Very soft)

Quick one — have you sorted a will yet?

No pressure at all, but I found a platform that makes it really straightforward if you ever want to look into it.

Happy to share the link.

LinkedIn (Professional)

Estate planning is often delayed because it feels complex.

I’ve been exploring Wills Connect — a UK-based platform that guides users through will creation in a clear and structured way, including faith-conscious options.

If this is something you or your clients have been meaning to address, it’s worth a look.
[Your affiliate link]

Final Reminders

  • You are not providing legal advice
  • You are not responsible for customer decisions
  • Your role is to inform, not persuade
  • Calm, honest content converts best

If you’re ever unsure whether wording is appropriate, keep it simple and factual.

Need Support?

If you have questions about:

  • Tracking
  • Commission
  • Approved wording
  • Responsible promotion