Last updated: January 2026

This Privacy Policy explains how We Serve You Limited, trading as Wills Connect (“we”, “us”, or “our”), collects, uses, stores, and protects your personal data when you use our website and services.

We are committed to protecting your privacy and handling your personal data in a transparent and lawful manner.

Who We Are

Company name: We Serve You Limited
Trading name: Wills Connect

Registered address:
33 Prospect House
Featherstall Road South
Oldham
OL9 6HT
United Kingdom

Email: gdpr@willsconnect.co.uk

For the purposes of data protection law, we are the data controller of your personal data.

What Personal Data We Collect

Depending on how you use our website and services, we may collect the following types of personal data:

1. Information You Provide to Us

• Full name
  
• Email address
  
• Contact details
  
• Details provided during the will-writing process
  
• Information about executors, beneficiaries, and assets (where applicable)
  
• Communications you send to us
  

2. Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address
  
• Browser type and version
  
• Device type and operating system
  
• Pages visited and time spent on the site
  
• Referral source
  

This data is collected using cookies and similar technologies (see Cookies section below).

How We Use Your Personal Data

We use your personal data to:

• Provide and operate the Wills Connect service
  
• Allow you to create, review, and manage your will
  
• Communicate with you about your account or service
  
• Improve our website, services, and user experience
  
• Ensure website security and prevent fraud
  
• Meet legal and regulatory obligations
  

We do not sell your personal data.

Legal Bases for Processing

Under UK GDPR, we rely on the following legal bases:

• Contract: To provide our services to you
  
• Legitimate interests: To improve our services, ensure security, and operate our business
  
• Legal obligation: To comply with applicable laws
  
• Consent: For analytics, marketing, and optional cookies
  

You may withdraw consent at any time.

Cookies & Tracking Technologies

We use cookies and similar technologies to operate and improve our website.

Tools We Use

We currently use the following tracking and analytics tools:

• Google Tag Manager (GTM) – to manage website tags
  
• Google Analytics – to understand website usage and performance
  
• LinkedIn Insight Tag – for conversion tracking and audience insights
  
• Twitter / X Pixel – for advertising performance and remarketing
  

These tools may collect:

• IP address (anonymised where possible)
  
• Page views and interactions
  
• Device and browser information
  

Analytics and marketing cookies are only set with your consent, where required.

For more information, please see our Cookies Policy.

Marketing Communications

We may contact you by email regarding:

• Your account or service
  
• Important updates
  
• Where you have opted in, relevant information about Wills Connect
  

You can opt out of marketing communications at any time by:

• Clicking the unsubscribe link in emails
  
• Contacting us at gdpr@willsconnect.co.uk
  

We do not send unsolicited marketing.

Sharing Your Personal Data

We may share your personal data with:

• Trusted service providers (e.g. hosting, analytics, email delivery)
  
• Professional advisers (legal, accounting, compliance)
  
• Regulators or authorities where required by law
  

All third parties are required to respect your data and process it lawfully.

We do not share your data with third parties for their own marketing purposes.

Data Storage & Security

We take appropriate technical and organisational measures to protect your data, including:

• Secure servers
  
• Encryption where appropriate
  
• Restricted access controls
  
• Regular security reviews
  

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations.

Your Data Protection Rights

You have the right to:

• Access your personal data
  
• Request correction of inaccurate data
  
• Request deletion of your data
  
• Restrict or object to processing
  
• Withdraw consent at any time
  
• Request data portability
  

To exercise your rights, contact us at gdpr@willsconnect.co.uk.

Complaints

If you are unhappy with how we handle your data, you have the right to complain to the UK Information Commissioner’s Office (ICO):

Website: https://www.ico.org.uk

We encourage you to contact us first so we can resolve any concerns.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to read their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Email: gdpr@willsconnect.co.uk